Author Archives: Melodena

About Melodena

Professor Marketing Strategy & Branding Passionate about Branding, Entrepreneurship (especially social entrepreneurship), Place Marketing, and Crisis Management. Working to educate the world about MENA regional opportunities!

Navigating Personal Change: Leadership

One of the toughest things to do is navigate change. First of all,  very often, we don’t know what the final destination is. Second, we probably don’t have a clue how to get there. In life, when you are a young … Continue reading

Posted in change, direction, don't give up, leadership, Life, personal growth, purpose, responsibility, Strategy, success, top management, work culture | Tagged , , , , , , , , | Leave a comment

The Leadership Skills An Entrepreneur Needs to Scale Business.

<\ Leadership is an ability to motivate, influence and lead people in and outside an organization towards a common goal or purpose. It can be learnt or it’s inborn. As a quality, leadership is constantly evolving and for an entrepreneur … Continue reading

Posted in collaboration, coordination, creativity, delegation, direction, diversity | Tagged , , , | Leave a comment

What Do Investors Value in a Personality Brand?

According to a study by the McGill Consulting Group , a venture backed entrepreneur has a 30% chance of success, a first time entrepreneurs has a 18% or lower chance of success (keeping in mind 90% of new products fail). … Continue reading

Posted in Branding, Entrepreneruship, funding, idea, International Business, Investor, Networking, passion, purpose, start-ups | Tagged , , , , , , , , , , | Leave a comment

A New Year! New Business Plan!

Planning is about having a map to where you want to go. While it is easy to say where you want to go, it is harder to specify what you have to do to get there and predict how much … Continue reading

Posted in business process, culture, leadership, productivity, sales, Strategy, top management, work culture | Tagged , , , , | Leave a comment

Are you an Influencer? – Here are some things to think about.

An influencer is a person who has the ability to act like a force producing desired effects on the actions, emotions and  opinions of others around them. Ideally the force should not be coerced. So if you are stripped of … Continue reading

Posted in Employees, Entrepreneruship, Influence, leadership, Networking | Tagged , , , , , , , , | Leave a comment

Corporate Responsibility: How values can guide your organizational activities

So much has been said on stakeholder management, corporate responsibility (CR), CSR and community impact that it can fill volumes of books. Still something is missing even though there are more standards available to guide new start-ups like the GRI, … Continue reading

Posted in Corporate Responsibility, CSR, Doing Good, Education, Entrepreneurship, leadership, leveraging competencies; competitive advantage, PEOPLE MANAGEMENT, purpose, Social Reponsibility, Stakeholder Management | Tagged , , , , , , , , | Leave a comment

Coca-Cola goes premium and loses its way – with its sexist advertisements!

CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading

Posted in Branding, Education, marketing Strategy, positioning | Tagged , , , , , , | Leave a comment