Category Archives: Branding

What Do Investors Value in a Personality Brand?

According to a study by the McGill Consulting Group , a venture backed entrepreneur has a 30% chance of success, a first time entrepreneurs has a 18% or lower chance of success (keeping in mind 90% of new products fail). … Continue reading

Posted in Branding, Entrepreneruship, funding, idea, International Business, Investor, Networking, passion, purpose, start-ups | Tagged , , , , , , , , , , | Leave a comment

Coca-Cola goes premium and loses its way – with its sexist advertisements!

CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading

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Branding Heads of States – Some Key Stages

  We know you can brand people the same way you brand products. Here are some simple steps. 1. Brand Name You begin with a brand name – either it is their given name – Barack Obama for instance or … Continue reading

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As a Brand – Will You Do the Right Thing?

The recent backlash Garnier faced over the “Care Package” given to the IDF is a good example of how social media has the power to get customers to boycott brands that do not seem aligned to their personal values. The … Continue reading

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