Tag Archives: Brand Management

Coca-Cola goes premium and loses its way – with its sexist advertisements!

CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading

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As a Brand – Will You Do the Right Thing?

The recent backlash Garnier faced over the “Care Package” given to the IDF is a good example of how social media has the power to get customers to boycott brands that do not seem aligned to their personal values. The … Continue reading

Posted in Branding, Crisis Management, Marketing, Strategy | Tagged | Leave a comment