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Tag Archives: communication
Are you an Influencer? – Here are some things to think about.
An influencer is a person who has the ability to act like a force producing desired effects on the actions, emotions and opinions of others around them. Ideally the force should not be coerced. So if you are stripped of … Continue reading
Coca-Cola goes premium and loses its way – with its sexist advertisements!
CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading