Tag Archives: communication

Are you an Influencer? – Here are some things to think about.

Posted on December 8, 2014 by

An influencer is a person who has the ability to act like a force producing desired effects on the actions, emotions and  opinions of others around them. Ideally the force should not be coerced. So if you are stripped of … Continue reading →

Posted in Employees, Entrepreneruship, Influence, leadership, Networking | Tagged , , , , , , , , | Leave a comment

Coca-Cola goes premium and loses its way – with its sexist advertisements!

Posted on November 30, 2014 by

CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading →

Posted in Branding, Education, marketing Strategy, positioning | Tagged , , , , , , | Leave a comment