Tag Archives: customer segmentation

Coca-Cola goes premium and loses its way – with its sexist advertisements!

CocaCola’s new Fairlife milk is to be launched next month in USA. The “premiumisation of milk” is a bit of genius – a new target category in a cluttered commodity like marketplace. They are focussing on product – the milk … Continue reading

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Women Power – Toys reduce the gender imbalance!!!

For many years, most toys representing the female sex were perceived as either sexist (Barbie) or patronizing (seen by the host of helpless baby girl dolls). There were few role models for a young girl and even if a super … Continue reading

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