Category Archives: Strategy
Navigating Personal Change: Leadership
One of the toughest things to do is navigate change. First of all, very often, we don’t know what the final destination is. Second, we probably don’t have a clue how to get there. In life, when you are a young … Continue reading
A New Year! New Business Plan!
Planning is about having a map to where you want to go. While it is easy to say where you want to go, it is harder to specify what you have to do to get there and predict how much … Continue reading
Branding Heads of States – Some Key Stages
We know you can brand people the same way you brand products. Here are some simple steps. 1. Brand Name You begin with a brand name – either it is their given name – Barack Obama for instance or … Continue reading
A Game of Chess: Russia versus West
The ex-USSR still holds mythological fascination for the West and the constant unrest in that region is of political interest even after the Cold War has ended. The interest in Ukraine for EU, USA or UK has always been Russia. … Continue reading
As a Brand – Will You Do the Right Thing?
The recent backlash Garnier faced over the “Care Package” given to the IDF is a good example of how social media has the power to get customers to boycott brands that do not seem aligned to their personal values. The … Continue reading
Why Scenario Planning is Important: A380 vs Boeing 787
This was an interesting article by Jad Mouwad. It is the predications of Airbus and Boeing a decade ago that led to this particular situation in time. The information both had were the same – air traffic was doubling every … Continue reading